There are many different ways that the media tries to sell or advertise their many products on the market. Different companies have different strategies, but all are targeting a certain group of people when they market their product. When it comes to gender roles in advertising, some corporations are very gentle, trying not to offend anyone's feminist or masculine views. Examples of male chauvinistic ways to present ads are represented in many advertisements. These ads are definitely directed at a male, heterosexual audience. At first look, it looks like the "Maxim- company is trying to sell sex, but after further inspection, it gets deeper in inferring that the binary of women being innocent will change and men will no longer be the aggressors in sexual relationships. The stereotype in society today is that smart, successful women are sexual prudes. In the Maxim ad, it shows a heterosexual woman who looks intelligent and professional behaving very promiscuous towards a straight male.
To further analyze the magazine advertisement, the audience must complete a 10 to 1 experiment. The first thing the audience notices is that the main subject in the ad is a heterosexual white male, dressed as a business man. He is wearing a blue shirt and tie, and he has a full head of gorgeous blonde hair. He has bright green eyes that are staring up, while a smile spreads across his whole face. The secondary subject is a white straight female, who is also dressed very professionally. She is in a tight black suit with the shirt unbuttoned slightly. There is a clear shot of her cleavage, as she is leaning on top of the blonde male. She is looking directly into his eyes with a little smirk on her beautiful model like face. She has her right leg is up, with the other on the ground, as she is beginning to straddle the man. There is a quote that reads, "Hmm. Apparently blondes really do have more fun, after all.