Woodstock 1969

Lang and Kornfield were trying to find money for the festival and recording studio. Their lawyer told them to go see Roberts and Rosenman (Tiber 2). .
             Michael Lang and Artie Kornfield met with John Roberts and Joel Rosenman in February of 1969. Roberts and Rosenman seemed interested in the project, but they wanted a written proposal from Lang and Kornfield. The four decided to meet again with a budget for the festival. In the beginning the budget for the festival was $500,000 and an expected attendance of about 100,000. Roberts and Rosenman were the driving force of the festival. John Roberts and Joel Rosenman decided the show should be a rock and roll concert, and the money they earned from the concert would go toward the recording studio. In March the four men formed Woodstock Ventures, Inc., where each of them held twenty-five percent. The company was named after Bob Dylan's hometown. Woodstock Ventures leased a piece of land in the town of Wallkill for $10,000. The land was an industrial park owned by Howard Mills, Jr. The industrial park was perfect, but it did not have the country feel they wanted. The four started work on the land, but they were still looking for a new site. Michael Lang and Artie Kornfield wanted to advertise the festival to appeal to the sense of independence. Townspeople would stop Howard Mills and complain about the festival. Woodstock Ventures tried to satisfy the townspeople by hiring Wes Pomeroy, the former assistant of the Justice Department, as head of security. They also hired Reverend Donald Ganoug to head relations. Ventures could not get a big movie studio to film the festival so they hired Michael Wadleigh. The town meetings were always packed, and people started to threaten Howard Mills. Woodstock Ventures settled on calling the festival Woodstock after Bob Dylan's hometown. The four decided on the slogan of "Three Days of Peace and Music.