These days it seems hydration is absolutely more important than ever, but with so many beverages on the market, I sometimes don't know which one fills my thirst needs. Gatorade, PowerAde, Red Bull, Sobe, Snapple Energy, All Sport. So many choices, for all we know some of them aren't even real sports drinks. But nevertheless, our sport drink is Verve. Where initially the challenges we faced in this pretend ad campaign was how we were going to market our product to a group constantly changing their tastes and preferences and what message we wanted to send to our consumers. .
The target market we chose was the demographic aged 18-35. This was very attractive to us because of the enormity of their disposable income. Being single and without a family, they have a large tendency to spend on small luxury items rather than on durable goods such as homes and high-end cars.
Our demographic also incorporates white-collar, blue-collar, students, and the casual athlete who are going through change and transition, which advantage us to appeal our new product to them. .
Our target market is also the type that is becoming predominantly more "active-, whether "active- means exercising at the gym or running to store with 30 pounds of groceries. Our product will incorporate the many definitions of "active-.
INTRO into Competitors.
One of the focal reasons why we had decided to not advertise on TV was because of the enormous expense we would incur on our pretend operating budget. Take for example a 30 second spot in the Super Bowl. With costs rising over 2 million dollars for a SuperBowl ad, we will instead direct our efforts to areas such as newspapers, posters and the internet saving upwards of 1.9 million dollars by advertising in mediums not quite so mainstream as the television.
With more on this we turn to Katie.
Conclusion.
I'm going to get right into it. The disappointment. I see it on the youngster's faces today.