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Evolution of fashion has been a constant from ancient times, with certain trends and aspects being carried forward and further developed to cater for consumers growing wants and needs. Continuity in relation to the fashion industry can be looked upon as constant change. This constant change is largely influenced by surrounding attitudes, environment, culture, fashions growing exposure to the world and its consumers.
The media is a vital key in the promotion and consumption of fashion. With thought out advertising strategies and the endorsement of societies role models (ie. movie and sports stars) thus enabling media to be the "middle man-. Media is the driving force of fashion, creating a sense of desire for consumers thus also creating a social net revolving around fashion. By doing this both media and fashion are enabled to promote their preferred product whilst making a profit due to this conjunction. Fashion extends into sub-categories sometimes referred to as paraphernalia; these can include hair, accessories, makeup and other self image products which have an emphasis placed on them via the fashion industry. .
Technology over the past decade has made the fashion industry more commercialised and profound than ever before. With the use of digital editing in advertisements the fashion industry has been portrayed better then ever, being able to exploit advertising strategies to their full potential, including the understanding of the target market, and implementation of techniques such as sex appeal and persuasive advertising. Technological developments have been crucial in allowing evolving processors of interaction, with the internet providing opportunities for a more direct dealing through online shopping, catalogue websites and the online promotion of upcoming products. As generations of fashion grow new products have ensured that fashion and all its triumph has changed to maintain its appeal to succeeding generations.