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Alcohol In America

 

            "Censorship reflects a society's lack of confidence in itself" --Potter Stewart Alcohol billboard have been countlessly rejected against for years. Few states already have bans against the use of billboards on city highways, and along streets, but why? Is it because parents do not have control over their own children's actions and blame it on advertising? Do some point fingers at the billboards, and say that they are a pretty picture promoting the negative effects of alcohol? But why can Coca Cola promote their beverage and Budweiser cannot? Why is there a line drawn for the freedoms of a company who wants to promote their product? Alcohol billboards and advertisements should be legal, for they are a freedom of the press, they promote responsible drinking, and are directed towards an older audience. .
             Amendment one of the Bill of Rights states "Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof; or abridging the freedom of speech, or of the press; or the right of the people peaceably to assemble, and to petition the government for a redress of grievances." Cities like Baltimore, Oakland, and San Diego have already banned billboards because they feel as if it reduces the consumption of alcohol for minors. What would you think, if you were in the alcohol industry in America, and were being banned against your right? As a constitution states, alcohol industries have the right to sell their product. But since they advertise a controversial product, they must take it amongst themselves to advertise within reason. As a company, advertising is key for sales, and when that opportunity is taken away, that also leads to a loose in profits. In 1992 the total profits for Alcohol was roughly $35 billion. And advertising made up 36% of that profit.
             On many alcohol advertisements and billboards, responsibly is also added in to the equation.


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