is a manufacturer of orthopedic goods and medical supplies for feet. They have a variety of medical boots, braces and insoles for your feet and ankle. They also manufacture soft goods such as slings, arm and back braces, and immobilizers for your shoulders, knees, and backs.
All Darco products are sold through medical supplies distributors. Their target market would be doctors, hospitals, and rehab facilities.
After looking at the Darco website I feel that the Darco name could be a little more catchy to the readers eye. When you first get connected you have no idea would kind of products this company has to offer. They should have more graphics on the home page so people know what they are getting into. I feel the style of writing is good. There is not much clutter on the pages to distract the reader. Most retail sites have some kind of interactive navigation to let you see what the product really looks like. Darco does this and it lets the reader know exactly what they are purchasing. Although I feel with many other retail websites you have to be catchy to attract readers and I think Darco needs to improve this feature. The black and white illustrations don't give the readers a good idea of what they have to offer, until you click on the image for a colored photo. I did like how the Darco name was always there to establish awareness of the product, and that the companies information such as address, phone, and email were always at the bottom of the page.
Darco is a professional advertising business-to-business. Some objectives I identified were the quality of the product, and service. Darco tells about the new and improved features of its products, and the quality of the name Darco. They also had a list of distribution locations that would help you be able to find this product in your area and help you get more information about these products. .