general mills is a company producing the snack food .it is a manufacturer for the cereal food and it's distributor for these kinds of food in North America and in Benelux countries and France. In 1989 it could reach 6 billion dollars .the competitors of general mills are :.
a) Kellogg :it is the number one in north America as in the world. its food is selled in more than 130 countries .It started to spread in Britain in 1920 and then in European in 1950 ,Kellogg earns about one third of its profits outside united state.
b) Quaker: it started selling in Europe since 1950 after it spreaded from north America ,and it's number two behind Kellogg .
c) Nestle: Nestle was a minor factor in the European cereal market but was a major factor in the European food market generally.
d) Pepsi co : It was only in Britain ,Spain ,Portugal and Greece.
The objective.
The objective of general mills was to sell its product in the western Europe and in the rest of the world , in other word they wanted to enter the market in western Europe and in all of the world, but general mills focused the most attention on western Europe.
The main problem area.
The main problem is that the exporting of cereal to Europe was not possible because the transportation costed too much and because of tariffs.
The sub problem areas.
First is that licensing is not good action too because it will leave general mills rather remote and uninvolved in the area of the company, second is that setting a manufacturing base and distribution scratch would be costly and will consume a lot of time.
The analysis:.
1) The strengths: It is very successful in north America and in France and in Benelux countries, and it is doing a healthy snack food that a large amount of people like very much, and it has a good manager who has good relationship with other managers, and he can use these relations for the sake of the company as he will do with nestle and PepsiCo.
John Stuart Mill John Stuart Mill was born in London on May 20, 1806. ... Mill 18). ... Mill argues that the principle of utility should be seen as a tool for generating secondary moral principles, such as "don't steal," which promotes general happiness. ... Mill 21). ... Mill argues that there are two classes of motivations for promoting general happiness. ...
John Stuart Mill John Stuart Mill was born in London on May 20, 1806. ... Mill 18). ... Mill argues that the principle of utility should be seen as a tool for generating secondary moral principles, such as "don't steal," which promotes general happiness. ... Mill 21). ... Mill argues that there are two classes of motivations for promoting general happiness. ...
Ethical Theorist: John Stuart Mill John Stuart Mill did not create a system of ethics but rather defended a system created by his father, James Mill, and Jeremy Bentham. ... Happiness is the central function behind most of Mill's work. ... Mill also believed in what is known as generalized benevolence. ... Mill's account of explanation in science was broadly that explanation seeks the causes of events where it is events in which we are interested; or seeks more general laws where we are concerned to explain less general laws as special cases of those laws. ... John Stuart ...
Mill's argument is based on known, while Kant attempts to create such known. ... In General we do not in fact will that our maxims should be a universal law, since its impossible, yet we will the opposite should stay a universal law, only we assume the liberty to make exceptions of our own maxims for our own benefit. ... Mill argues that it would be foolish to consider quality as well as quantity in estimating the pleasure; it should be dependant upon the quantity alone. ... Utilitarianism therefore, can only attain its goal or end through the general cultivation of the nobleness of ch...
One of the points that John Stuart Mill responds to in his defense of utilitarian ethics was that the utilitarianism advocates merely a bestial life of pleasure. Mill argues that by "happiness" he means pleasure both intellectual and sensual. ... One should be guided by the general rules which have been formulated as a result of the long experience of men in society. Mill argues that the principle of utility should be seen as a tool for generating secondary moral principles, such as "don't steal," which promote general happiness. ... If I do not have enough food to do both, then I shou...
(Porter/Mill, p515) What Mill opposes for "civilized" societies is full freedom of thought, and that would include racist thought and racist speech and writings. ... Mill feels that the individual is paramount. ... The individual's feelings and thoughts are vital to Mill, as Mill feels that it is the individuals who form society. ... Mill feels that in general, each individual has control over their own well being. ... (Porter/Mill, p535) Mill recognizes that people unite through will, not force. ...
Mills believes that on the whole people will do what is best for themselves. ... Mills believes that the more opinions the better. Still yet, Mills argues that freedom of thought should never be prohibited . ... "If anyone does an act hurtful to others, there is a prima facie for punishing him, by law, or, where legal penalties are not safely applicable, by general disapprobation."" ... Mills would suggest that there is. ...
John Stuart Mill and Karl Marx are undoubtedly two of the greatest thinkers throughout history. ... Mill and Marx had two very different ideas on what equality actually was. ... For Mill, liberty is divided into three separate categories. ... Mill looks at how liberty relates to the right of society to protect the citizens against crime. ... However, for Marx, the free sharing of ideas simply contributes to the unending struggles between the classes, "the social consciousness of the past ages moves within certain common forms, or general ideas, which cannot completely vanish except with ...
Mill replies to this criticism by describing the history of human beings and mankind. ... In general, lying would be wrong and considered immoral. ... By all means the response that Mill has is absolutely accurate. ... I agree with Mill's response to the criticism that common sense is sometimes the best way to deal with things. ... Mill's utilitarian view points have a bearing on happiness, the highest intrinsic value there is, and only happiness is the true meaning of morality. ...