Has he started to believe in his knowledge his vision grew so big he even once stated he "wanted Virgin to beas big as Coca-Cola-, a status he still believes he can achieve.
Branson and other entrepreneurs capture and understand a market where they see an opportunity arise. They learn about that particular industry through hard research. This different to Intrepreneurs, entrepreneurs employed by organisations to manage internal ventures; who usually have various mentors supplied by these organisations who provide them with any relevant coaching. .
Where risk taking is involved Entrepreneurs will employ lets have a go approach', taking high business risks when they appear without preparing for them or even in a lot of cases having a contingency plan for when things go wrong. "This in contrast to Intrepreneurs who according to a strategic management journal in 1990 (Strategic Management Journal, Vol 2, P49) take more estimated and measured risks, meaning every effort is made to minimise and even remove them completely before they have to be taken. I make the assumption this is due to the fact that the intrepreneur is risking his reputation throughout the particular industry he failed in. Whereas the entrepreneur may have more personal financial loss but is able to pick himself up and start again without his reputation being affected as much.
Branson belief is that the customer is the company's most important entity. This is why is the way he monitors customer feedback. According to an article by Home Office Computing (Home Office Computing, 1994 p,16) this is something that entrepreneurs often foolishly fail to do. His style is consistent with the belief of Kushell (kushell.1999, P184), who believes that customer attributes like age, location and interests can have a massive impact on what they buy, meaning that the feedback can be used to enhance the customer service and also allow for new innovative ideas.