How does direct marketing make it easy to order products from eBay?.
Nothing can be more convenient then shopping online. In a normal shopping day, customers will have to go to a store physically. If you are lucky, you have a car, there is no traffic jam, and the store is not far away. But what if the store is very far away? What if there is a traffic jam? What if you have no car? Moreover, what if you have just paid thirty bucks for your new bag and find out you can get it for twenty in another store?.
eBay makes everything so much more convenient. You don't even have to move. With a few mouse clicks, you can get what you want in just a few seconds. Also, eBay has a huge selection of products. Almost everything legal can be found on it. .
Moreover, shopping on eBay is extremely easy. Customers can order products in four simple steps. .
1. Register .
2. Search or browse for the item you want .
3. Buy or bid on the item you desire. .
4. Pay the seller.
This provides easy exploration for buyers and enables the sellers to immediately list an item for sale within minutes of registering.
2. Explain eBay's business history. What do they sell? Have they always used direct and/or on line marketing? Explain.
eBay has always used online marketing. It was founded in September 1995 by Pierre Omidyar. In the beginning, it was meant to be a marketplace for the sale of goods and services for individuals. Since that time eBay has expanded into other markets, including eBay Canada, and many more countries throughout the world. eBay has built an online person-to-person trading community on the Internet. Buyers and sellers are connected. eBay provides a space for sellers to list items for sale, buyers to bid for items. eBay users can browse through listed items in different categories. The items are arranged by topics, where each type of auction has its own category.
3. What differentiates eBay's business from its competitors? What are their advantages and disadvantages over their competitors? That is, how do they position and compare themselves against their competition?.