The primary problem of the CoolBurst case pertains to the C., Luisa Reboredo, devising a method to combat stagnant revenues and profits. Despite CoolBurst having been a consistently growing company, revenues and profits had remained constant for the past four years. Luisa knew something had to be done to rectify the problem. .
One cause of the company's stunted growth was the lack of an inventive strategic plan. They had continued to use what had worked historically, and discouraged innovative brainstorming or any form of straying from the company norms. This proved detrimental to their organization as the industry had evolved over the years. Other forces in the industry had capitalized on this notion by attending to the changing demands of the consumers. .
Analysis.
Increased competition put pressure on CoolBurst's industry. Luisa was fortunate enough to have a revelation courtesy of her son. It was at this moment Luisa understood what needed to be done to survive in the industry. A potential segment of the market was currently unattainable. An unappealing product for young adults coupled with a lack of product availability restricted CoolBurst's success. .
Other companies had awareness to the demands of the youth. Exotic flavored beverages were readily available. Electrifying names, such as Thirst Smashers, combined with the innovative flavors allowed competition to capture a market segment that went unclaimed by CoolBurst. CoolBurst neglected to foster a creative and innovative environment for the employees. This type of environment was crucial to maintain prosperity in the beverage industry. CoolBurst needed to redefine its reputation to the consumer, and to do that, redefine its reputation to its employees. .
One fault of CoolBurst's management was that good performance was not rewarded with positive reinforcement. Ironically, the very idea for the flavor Luisa's son exuberantly enjoyed was one that had been conceived by CoolBurst's beverage scientists.
Similarly, George depicts the furnace as being "cool, clean, and sunny." By portraying the furnace as a cool and clean place, rather than a hot and dusty, George implies that the furnace is sort of an entrance to a better place, a heaven, if you will. "The feet burst miraculously into a streaming ribbons of garnet coloured lovely flare and my mother became that beautiful fire." ...
Seeds initially germinate when they absorb water, bursting the seed coat. ... As the solar energy load causes the plant to be too hot and the need to cool the plant increases. ... Transpiration, the loss of water from plants, acts to cool the plant down by releasing latent energy. ...
The smell of the salty air, cool breeze of the gulf coast is enough to make my heart flutter. ... Heading into the waves with such joy, I can hardly be taken aback by the coolness of the water. I dove head first into the crashing waves to cool off. ... The sun was like a burst red-orange illuminating the sky. ...
The large amount of cooling was done by putting the compound in liquid helium. ... Once the material had cooled to that temperature, it became a superconductor. However, using liquid helium to cool down material has been a problem. Liquid helium is very expensive, and the cooling equipment is very large. ... Scientists have found two ways to overcome the cooling problems. ...
A small amount of the mass produced is converted into an enormous burst of energy. ... The walls of the container have to be very cool, or else they will melt. If the plasma touches the walls, it becomes too cool for the reaction to occur. ... The Princeton reactor can produce 10 million watts of power in bursts of about a second each, but it relies on external power. ...
However, now that I think of it, I did have a very uneasy, eerie feeling as I started my truck and heard the crisp, cool engine roar and whine in the early morning light. ... It was a cool and breezy late October morning. ... He answered on the third ring and I burst into tears as I explained what just happened. ...
The slippery sliding of the water across her hands looked as though it felt cool to her under the steaming August sun; a tear of sweat slowly drips down her blank face. ... Children moved around her, washed their hands in the fountain, whispered their lives to one another, burst like giant soap bubbles into a sparkling of chaotic laughter, and then quietly were whisked away by the coming of the evening. ...
Wouldn't it be cool if the entire earth turned green for like an hour or something? ... A pair of neutron star spinning into one another in a "dance of death," and emitting off a burst of gravity wave. ...
This is film noir, a perfect blend of form and content, where the hopelessness of the situations is echoed in the visual style, which douses the world in shadows and only scarce bursts of sunlight. ... From her determined heels clicking down the stairs at her first meeting with Neff, to her planned perfectly calculated deadly finale, she is cool and in complete control. ...