Of course this brought some controversy, but when you are dealing with sex appeal in your ads it's kind of an automatic. That was then, what about now? There are many companies that use sex appeal in their ads today. For instance Victoria Secrets is one of the top sellers in lingerie. They show skin in every one of their ads. All of their models put on the sex appeal for all commercials and magazines. That is what helps them sell. Women look at those ads and see those girls floating on clouds like angels and feel they could feel the same if they wore that purple bra or red underwear. By showing these girls constantly looking sexy in their ads make women feel sexy just wearing them. That is the whole point of using sex in your ads. It's amazing what a little skin can do. "In advertising, sex sells. But only if you're selling sex (Richards)." It shows a lifestyle. The life style of living sexy and powerful just by wearing certain underwear. Another company that constantly uses sex in their ads is Hooters. This restaurant is based around sex. First of all the name just starts it off. When people go to this restaurant they are going for two reasons, to eat and to look at the waitresses. Those waitresses don't have to wear those tiny cloths, but they do. Why, because it sells and they will keep doing it until it stops working. It's amazing that sex can sell food too in our society. 2 Those are companies that basically have to use sex appeal to sell their ads and products. Their advertising basically can't get around it because their products they are selling along with a lot of products. Since their products deal with it, but what about the other companies that use it that really don't have too? These companies use sex appeal in their ads as their way to sell their product. They feel that sex would be the best way at the time to sell their product to their audience. For instance beer, cologne, mints, gum, and even music artists.