Vibrant and progressive, they retain the warmth and spirit of India. The company anticipates that a significant portion of its long-term growth will come from the expansion of this brand and is actively seeking ways of strengthening and expanding this brand.
At the Taj Leisure Hotels, pleasure seekers, the curious and those simply wanting to get away from it all can do just that. These properties include idyllic beach resorts, genuine palaces, turn-of-the-century garden retreats, hotels located close to historic monuments, pilgrim centres and some of India's best wildlife sanctuaries. While offering you experiences entirely unique in themselves, the Taj Leisure Hotels leave you with the unmistakable feeling of warmth. Taj Palace Hotels are exquisite 18th century monuments replete with domes, terraces, carved pillars and archways built in the true royal Rajput style. These hotels are characterized by opulent, uniquely appointed, spacious rooms, with exquisite décor. An abundance of sun, sand and surf await the leisure traveller at the Taj Beach Resort Hotels. The Taj presents holidays with as much panache as it does business. The Taj Beach Resort Hotels offer more than just delightful rooms by the sea. Taj Garden Retreats are charming and offer a great escape in the midst of Nature. Their indisputable plus point is the verdant surroundings and their strategic locations. Taj Cultural-Centre Hotels are located in major historic Indian towns of cultural interest to enable visitors to see India's wealth of cultural heritage. The hotels are close to and even overlook well-known monuments of the city. .
Having introduced the concept of brand management and the Taj Group of Hotels it is important to clearly define the subjects of brand, branding and brand development as these elements form the very crux of brand management and the skeleton on which this paper is developed.
There is no one accepted definition of a brand but a number of approaches or different perspectives can be identified.