Natural capitalism concerns the value of natural resources in the world. The main study is that natural resources are worth far more in terms of capital than anything else. They are, in fact, priceless. Capitalism by definition concerns land, labor, and capital, but it has long been mostly concerned with capital and manufactured capital. Natural capitalism operates under the fact that land makes everything, including manufacturing and economics possible.
The human resource is one that is not left out in natural capitalism as it so often is in standard capitalism. People are viewed as a clearly important natural product. Industry is supposed to serve people, instead people are serving industry. That is a major flaw in capitalism. During the industrial revolution, people were a scarcity. Certain ways had to be thought of to fix that. Since that time these things have been reversed. People are now abundant and natural resources are the scarce thing. .
Natural capitalism is practiced by companies that take nothing from the environment, and give nothing harmful back. Case study after case study shows that these companies are providing more employment while tripling their revenue, and helping the environment. Other landscapers and cattle ranchers are helping to restore the environment back to its original intents, while simultaneously increasing their profit margin. .
Natural capitalism is surely a topic that more companies should pay attention to. Such a premise could help our environment, create more jobs, and make corporations more money, and after all isn't that what corporations are about? They want to make as much money in whatever way possible. After 100 years of stepping on the worker, maybe its time to help them out. Corporations would do good to follow these case studies, they might even make their stock holders a little more money.