Focus groups are informal techniques that can help you assess users" feelings and needs towards products both before and after implementation. A focus group consists of six to nine people who discuss the positive and negative aspects of a particular product. The moderator allots a time slot of approximately two hours for the discussion of problematic features in the company's product that can be altered in order to better suit the consumers" needs. These reactions and ideas are generated from the focus group meetings where dynamics and organizational issues are discussed. They can only assess what customers say in the focus groups; however, they do not really know if what they are saying corresponds to what they actually do. In other words, since there is a difference between what people say and what they actually do, this can pose a potential problem in regards to asking questions in a focus group that generates a simple, yet uninformative answer. .
Before selecting members to participate in a focus group, a free-flowing structured plan is necessary to gather important information extracted from the participants. This can be achieved by preparing a pre-planned script of specific issues and goals to focus on. All group members should also contribute to the seminar and avoid letting one participant's opinion dominate over the rest. In addition, some group members are extremely reluctant to participate because he or she may feel uncomfortable sharing his or her personal opinion with the group members themselves. Data analysis can be as simple as having the moderator write up a short report summarizing the groups" mood, information collected about the problem, and the groups" personal opinions on how the problem can be resolved. These results are then sent to the head office of the company to be reviewed and implemented on their next campaign, which will be then put into practice to improve the company's product.
Critics contend that focus groups contain the potential for bias. ... The participants in the focus groups tend to be somewhat self selective. ... Because of the group dynamics of focus groups, the requirements of moderator skills are great. ... Focus groups also face special confidentiality problems. ... Another major problem of focus groups is the complexity of analysis. ...
The study adopted a focus group methodology with fifteen groups of 7-9 participants, all university students (n=133). ... Method Design This report used the qualitative research method known as Focus Groups to collect the necessary data related to gender stereotypes. ... The group numbers, from 1 to 15, were used to maintain anonymity and although each person was expected to attend the focus group, it was made clear that active participation was not compulsory. ... The issue of informed consent for participation in a non-voluntary study was overcome by holding a seminar discussion prior to the...
Introduction In past decades, focus groups have been regarded as an excellent technique to collect data for research due to the indispensable advantages. ... At the outset, the definition of focus group will be illustrated, followed by the discussion of its benefits and inevitable limitations. ... Definition of Focus Group The focus group is a technique of data collection by means of forming a group of selected individuals to discuss and interact with a specific topic informally (Threlfall, 1999). ... Benefits of Focus Group One of the major benefits of focus group is its ability to assist a r...
First, interest groups do not run candidates for office. Interest groups focus on attempting to persuade those who already hold office to see things their way. ... In addition, interest groups focus on specific or narrowly related issues while political parties take a position on a variety of issues in order to increase their chance of winning an election. ... There are thousands of interest groups in Texas. ... Interest groups are regulated by Texas laws. ...
BLOOMSBURY GROUP The Bloomsbury was the name given to the literary group that consisted of famous writers, artists and philosophers who lived in residential district near the British Museum in central London. ... The group itself originated during the first quarter of the 20th century. ... The group began as a social circle where these people meet together on Thursday nights for drinks and conversation. ... They remained a fairly tight-knit group for many years. ... Due to its brilliance, variety and unique output, the group still remains as the focus of widespread study and popular interest....
Every group has 20 minutes time to solve the task involving that the groups consists of four members. ... Each Group took part on three different dates with Group A on the 10/04/2002, Group B on the 11/04/2002 and Group C on the 17/04/2002. ... When I asked every Group where they have done better as a group or as an individual they all stated that they believe that their group work was more productive. ... Therefore I will evaluate the outcome with the total of each group session and groups. ... However if I would do the same experience again I will do following improvements: - Focus mor...
Beside that primary data can be obtained through focus groups, panels and unobtrusive measures. Focus Groups Group of people with a moderator to discuss a particular topic, concept or product is called focus group. Members of the focus groups are chosen on the basis of their expertise on the topic/concept/product. ... Discussion of focused groups could be shown at various location/regions/places with help of video conferencing. ... Panels The nature/purpose and composition of panel/focus groups is almost the same except that focus groups meet for a one-time group session while members of pa...
Topic 1: Motivation and Values In order to comprehend how the BMW group has achieved its global success we must consider their customer group's underlining motives to purchase their products. ... "All adverts for BMW focus on BMW's brand values; however the way these are expressed evolves in response to economic, environmental and competitive changes" [ CITATION Mil12 l 2057 ]. It is commonly thought that luxury vehicle brands focus primarily on promoting materialistic values, targeting consumers that purchase products as a statement of wealth and success. ... The BMW grou...
A small group is "a group small enough that each member is aware of and able to recall each other group member. ... Tuckman's theory focuses on the way in which a group tackles a task from the initial formation of the group through to the completion of the task. ... The group leader played a big part in this stage as the guide the group. The group leader must bring the group together and ensuring that the group has the ability to develop a good relationship. ... The focus is on reaching the goal as a group. ...