Marketing Tips For the Medical Profession.
How to convey the promise "because you matter "to your patients with three adjustments.
Karen S. Kelley.
Communicate to your patients that they matter. This promise must be showcased at every opportunity. The following tips indicate how it can best be demonstrated. Be ready to think outside the box because marketing a practice encompasses more than you think.
In The E-Myth Physician, Michael E. Gerber writes, "Marketing done well is a commitment to provide your patients, your employees, and yourself with a business experience that is life sustaining, with a relationship that is renewing, and with a promise to everyone, 'You Matter. Marketing communicates your promise, but it also focuses on the way your practice delivers that promise."".
You Matter.
Because You Matter "listen to the unspoken message: Ask yourself if you can make the following promise to your patients: "Because you matter, I guarantee that my attire, attitude, staff, and office décor will be modern, organized, bright, and professional."" Without a doubt, marketing includes the unspoken message experienced as soon as patients walk through the door. .
A year ago, I suggested to the doctor whose practice I worked for that we modernize the offices, which included with a fresh coat of paint, removing taped or tacked up posters, hanging professional-quality educational pictures, having fresh flowers at the reception desk, providing complimentary copies of a health or nutrition magazines, introducing two massage chairs in the waiting room, and adding new diagnostic equipment. .
Another necessary step is to analyze the marketing budget of the practice (yes, you should have one) and evaluate the return on investment from each marketing effort. Next, carefully review the cost "time, printing, and mailing "of in-house newsletter and office brochures. Perhaps the newsletter can be combined with information about the practice and thus eliminating a separate marketing piece about the office.