Many magazines are monthly issues of information specifically for a certain culture, gender, or interest group. Ride BMX is a magazine that follows this definition closely. This magazine targets extreme bike riders and gives information of the "celebrities" of the field, the "how to's" of BMX, and gives a sort of "where we are now" point of view in the field. .
Though the interest group of BMX is relatively small it actually splits up into a variety of groups. There is park, vert, flatland, street, and racing. This magazine aims to satisfy all skill levels and areas of extreme bike riders and to interest the minds of all even though racing is the group that is the least covered in Ride BMX.
This magazine tries to reach out to riders of all skills with an interest in BMX and it shows it by the letters sent to and posted by the magazine itself. Through letters and interviews a lot of the point of view the magazine wants to bestow upon its readers. Letters range from topics such as "I have no place to ride" which usually indicate a BMXer of poor skill to great things about having a fun time. The letters are also to bring people to the sport itself. Many inspiring letters are sent about how a persons parents support them riding or how BMX has kept people on a straight path. Responses usually entail mostly good characteristics that they want their readers to have.
Though it may be hidden to the readers at first modesty is one of the largest points Ride BMX tries to get across. When letters about being rich from BMX or about how a person thinks they are the best rider the response is always basically same, "ride for fun- says Mark Losey, the editor and replier of letters to Ride BMX. .
Much of the magazine is about people who are professional and are some of the best in the industry. It may seem contradictory to the fact the magazine wants people to just "ride for fun- but most professionals that ride in the industry make relatively little money.