A cowboy roping cattle, a sexy model walking down the run way, and the way to be cool. These are all things that cigarette companies play on to get you to smoke. The more you use their product the more you will be like these people. So , what is so glamorous about smoking?.
Personally I think smoking does a big part of its advertising to appeal to the youth. For instance look at camel cigarettes. They have a cartoon camel know as "Joe" as there spokes person . Kids see him as a cartoon character which they assume is good. I know when I was young I saw Joe camel as cool but never thought of smoking. .
Another brand that plays a role in women are Virginia Slims. Just the name of the cigarettes alone implies things. Things such as you may become slimmer if you smoke these or you may look like one of the models that promotes them. Which we all know is not going to happen, but these companies try to play on that because they may catch the attention of a troubled teen.
"The most powerful -- and in some quarters, most hated -- brand image of the century, the Marlboro Man stands worldwide as the ultimate American cowboy and masculine trademark" according to adage.com. This brand has tried to give its media a view of the ruff and rugged west. Which we know is not ruff or rugged anymore but still they make us think that we can be the Marlboro man of the west . The one all the girls want. When I was younger I always looked up to the Marlboro man. He was everything it meant to be a man. .
Now if you don't believe that this advertising has helped these stats may help. "By the time the Marlboro Man went national in 1955, sales were at $5 billion, a 3,241% jump over 1954" adage.com says.
R.J. Reynolds Tobacco Co. July 10 announced that it would eliminate the Joe Camel character from advertisements for its Camel brand cigarettes. The move followed repeated accusations from antismoking advocates and government regulators that the company used Joe Camel, a cartoon character, to attract young smokers.