In today's society people use the term "cool" to describe many different things. You can ask someone about an idea and they might reply, "That's cool". Someone may see something they really like and they would say it was cool. There are so many different ways to use this term and that is why it is hard to define cool. This is because cool is something different for everyone. .
The question that needs to be asked is are there things that society as a whole finds to be cool, and what are they. In the youth society it would seem that cool is defined by the type of clothes you wear. Then from here different groups of teens have different ideas cool as far as clothes. There are the kids that are cool because they wear such brands as Abercrombie and Fitch, American Eagle or the gap. There is also a new form of cool that teens are starting to move in on. This would be the skateboarding clothing. These teens wear such things as DC Shoes, Element, Hurley and other things. Even though these two types of clothing are different what makes them the same. This would be that all of them are overpriced and are purchased in the mall. So this means that the mall is quite possibly the Mecca of cool for today's teens. If you want the look of cool you go to the mall and you are surrounded in cool. Another up and coming "cool" among teens is modifications to their vehicles. Teens nowadays define a car as being cool if it has a loud stereo with lots of bass. Or also shiny rims and fiberglass after market bumpers called body kits. Teens also desire the newest and fastest cars so they can look cool in front of their friends. When you look at these two things that are cool to teens, it would seem that cool is the product of a price tag. Cool is associated with monetary value.
It is very easy to see how much the concept of what is cool among youth has changed over the years because they are usually the biggest group of "cool seekers".