What is every guy's fantasy? To have a hot girl in a hot car! Car magazine advertisements know how weak the male mind is, and that is why they have been putting girls with cars in their ads for years. It's no secret; girls and cars go together like peanut butter and jelly. In order to sell cars and car products, all that is needed is a sexy lady showing some type of interest for a guy with a nice car. A nice car is defined as a luxury car (Mercedes, BMW, and Lamborghini), a car with shiny huge rims, or a car in very good condition. The latest car magazine "Rides" gives several examples. I will analyze two great examples of how the pair goes together in advertisements.
As displayed in the "lionhartwheel" ad there is a woman posing next to a luxury car. The advertisement is promoting twenty inch chrome rims. In caption above the car it states "luxury defined". Meaning the ad is trying to define luxury for the average "Joe" reading the magazine. The girl is not just very beautiful; she is the "Playmate of the Year" for 2001 as it reads captioned under her figure. In the picture the voluptuous female is staring straight ahead while she is positioning her rear on the side of the car. The impression is having twenty inch chrome rims on your car will allow you to attract "playmates". The name of the company "Lionhart" persuades the reader in another way. Lions, known as the king of the jungle are the most respected out of the animal kingdom you would assume due to such movies as the "Lion King". Buying rims from "Lionhart" will allow you to be the king of cars that has rims on them. In the end, "luxury defined" means having fancy rims will allow you to have a hot and fancy girl. The picture tries to persuade the reader in a number of different ways. The girl also has jewelry that is just as bright and costly as the rims she is posing next to. Implying girls like fancy rims because they wear fancy jewelry which matches the rims.