Design could be viewed as an activity that translates an idea into a blueprint for something useful, whether it's a car, a building, a graphic, a service or a process. The important part is the translation of the idea, though design's ability to spark the idea in the first place shouldn't be overlooked. The idea of design started with the new inventions and with the mass production in the beginning of nineteenth or at the end eighteenth century, though at that time it was not taken as a necessity or essential part of business, Changes in production and in design were felt most strongly in the traditional applied art industries in Britain in the early nineteenth century.
Scientists can invent technologies, manufacturers can make products, engineers can make them function and marketers can sell them, but only designers can combine insight into all these things and turn a concept into something that's desirable, viable, commercially successful and adds value to people's lives. .
Design is fundamental. People often need reminding that everything around us is designed and that design decisions impact on nearly every part of our lives, Good design begins with the needs of the user. No design, no matter how beautiful and ingenious, is any good if it doesn't fulfill a user need. Finding out what the customer wants is the first stage of what designers do. The designer then builds on the results of that inquiry with a mixture of creativity and commercial insight. .
When most of the modern mechanical, electrical and electronic products with which we now surround our selves were invented, the distinction between invention and design were less clear-cut. .
so it is very important to understand design as a whole or in other words design focusing on most important parts of strategies which are 4 ps.
Design as price .
"The amount of money charged for a product or service, or the sum of the values that consumer exchange for the benefits of having or using the product or service".