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donald trump2

 

            Donald Trump, one of the great New York City business tycoons, has written several biographies that explain in detail his dealings in the business world and his personal life throughout his career. The book that I have read is titled Trump: The Art of the Comeback. In this biography Donald tells about the time in the eighties and early nineties that he was struggling financially because of the economy and the hardships that he went through to make a comeback. Each chapter tells a story about his return to the top and how he did it. This book is his account of how he engineered one of the most remarkable business comebacks in history. He has accumulated a net worth of well over three billion dollars.
             One of the things that has helped Donald Trump throughout these times was his ability to make wise decisions based on his experience. I realized when reading this book that he was very talented in the area of decision making. He knew exactly when to buy or sell his assets to maximize his profits. Trump starts of by listing his top ten comeback tips. Some seem ridiculous, but apparently they work. He suggests things such as playing golf, being paranoid, going with your gut instinct, and always having a prenuptial agreement. The first chapter explains briefly his rise to the top and the rest of the book tells how he survived the low period and eventually regained his status. One of the main reasons for Donald's downfall was the plummeting value of his vast real estate assets. He claims that his investments in Atlantic City are what eventually saved him from really going under between 1989 and 1992. Trump then bought Mar-a-lago, a gigantic mansion in Palm Beach and restored it. He vacations there and has had dozens of celebrities vacation there also. Donald Trump then acquired 40 Wall Street in 1995. The deal that he was able to make on this property was unbelievable. He paid the Kinson family one million dollars for a building that they had already previously paid for and had also sunk tens of millions into.


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