Unions are groups of working people who join to talk to employers about wages and conditions of work instead of workers talking to employers on an individual basis. Because they speak for everybody, unions can get a better deal for each worker than one employee could by negotiating with the employer. Through collective action, workers formed unions so they could have a voice in deciding wages, hours, working conditions and dealing with the many problems arises in the workplace. Unions are not just organizations trying to get more dollars and cents or better working conditions for people who hold union cards. People who don't enjoy the benefits of union protection get benefits too. The labor movement was in the forefront of the struggles for public health care, for public education, for minimum wages, holidays and employment conditions. Unions are like businesses: their success depends upon attracting and retaining new members. Recently, one of the major problems faced by the union movement is that few Canadians understand what services unions come into public."3 The public also don't know the union is also helping Canada in other parts of areas such as economy, etc. The public think that the only time unions come into the public's eye is as a result of strike or withdrawal of services. This is because of the impressed strikes held by the union workers. The memorable one would be the strike held by the Toronto Transit Commission workers back in September 1991. The lack of transportation resulted in inconveniences among the public. The Canadian public becomes upset over conflict. The strikes make the public forget about the contributions of unions in other areas. "From a marketing perspective, the union movement has positioned itself like the nuclear industry -- it receives attention only when it is about to blow up, melt or leak."4 Five important needs for union movements are: 3 Alistair Davidson and Ian Mckinnon, "Unions need to study marketing," .