As both a major company and a tobacco manufacturer, Brown & Williamson will seek to manage its business in accordance with the following principles:.
Adults who have decided to smoke and are aware of the health risks should be free to do so. .
The public should have access to all the information they need to make a balanced decision about whether or not to smoke. .
There are a number of measures a smoker can take which potentially reduce exposure to the health risks associated with smoking. Smokers should be informed of these measures and encouraged to take them. .
People who are concerned about second-hand smoke, for whatever reason, should not be forced to tolerate smoky atmospheres. Smokers should be encouraged to recognize and respect situations in which it is inappropriate to smoke. .
Children and teenagers should not smoke. Programs to prevent and discourage them from doing so should be supported. .
Tobacco marketing should not undermine youth smoking prevention efforts. .
The development of commercially viable products which potentially reduce the health impact of smoking should receive support and encouragement. .
Every aspect of the manufacture, distribution and marketing of cigarettes should be conducted with integrity. .
Businesses should support the communities where they operate. .
Businesses should work to minimize the impact of their operations on the environment. .
Employees should be treated fairly and their safety protected. .
Commercial partners should be treated fairly. .
The public should have access to the information they need to evaluate Brown & Williamson's compliance with these principles on an objective basis.
Brands:.
Brown & Williamson is committed to delivering superior quality products and meeting the desires of their consumers. They achieve these aims by continually taking the lead in product innovation and quality initiatives.
Their brands reflect this strong industry leadership.