The problems that arise in the field of Pharmaceuticals.
Healthcare advertising and marketing is on the rise. Few healthcare providers even had marketing departments in the 1970's. Now, even mainstream providers are investing in their images. Advertising often helps the consumer make choices amid a large number of options. But consumer patient choice is increasingly limited by managed care plans, adding a layer of irony to the spread of direct advertising. In this paper I would like to talk about advertising, specifically in the healthcare field, go over some the problems, and try to find solution to some of the problems in the industry, and try to express my opinions on the matter.
What is Advertising.
Advertising is salesmanship. The only purpose of advertising is to make sales. It can either be profitable or unprofitable. It is any form of non-personal presentation and promotion of goods, ideas, or services by an identified sponsor. Advertising is used for business firms, non-profit organizations, professionals, and social agencies. Major decisions in advertising include objective setting, budget decisions, message, and media decisions, and campaign evaluation. It is a way of promoting products, services, or information. It is a way for business to communicate with consumers in a visual manor. It started in the 17th century with newspaper ads, and has erupted into a powerful trend in the economical world. Advertisings main objective is to communicate through great speed, through the use of single images, or words. Advertising is done through TV, bulletins, radio, TV, and other visual way of communication. .
Economics of Health Care advertising.
Healthcare is one of the hottest areas of ad growth but are also a relatively costly means of communication and may be less effective in achieving the goals of a health care organization than other forms of communication. Hospital, doctor, and insurance spending on major media ads, for example, grew 117 percent from 1992 to 1995.