Mass Communications

            How the Mass Media Impacts Our Lives.
             The media play an important role in our lives and influence us in many choices and things that we value in life. We definitely live in an information society, and many groups of people receive information and store it. As for me, I use the media in many different ways, whether it is watching TV or writing a research paper, the media is always going to be around us. When I am sitting down just to watch a TV show, I usually have nothing on my mind. But as I sit down, a commercial comes on the screen about a certain type of movie that is coming to the theaters. As my day turns into night, I began to decide what I am going to do and that is when I remember the ad about that movie. I usually then end up going to watch a movie with some friends and then that is how the media impacted me on that particular day. Another example of how I use the media, in everyday life, is a simple thing like driving and the many things that you observe while driving. As you drive down highways you see billboards that advertise many different things. For instance, let's say that I see a billboard advertising a certain type of cola. Well I coincidently find myself thirsty, and I go and get a soda pop, at a nearby grocery store that I saw advertising on a billboard a few miles back. These are just a few examples of how the media is used in my everyday life. .
             No matter what we do throughout the day, whether it is going to work, going to the gym, or just going out to take a walk, the media is always going to be around us. Currently, the average American child or adolescent spends 21 hours per week viewing television. This figure does not include time spent watching movies, listening to the radio, watching music videos, playing videos or computer games, or surfing the Internet for recreational purposes. I would say that I spend around three hours a day watching television, which averages out to twenty one hours a week.