Coca cola

            The first glass of Coca-Cola was served in 1886 to the customers of "Jacobs' Pharmacy" (Mariella Street 6&8) in Atlanta. The drink wasn't bottled yet, but it was made out of thick syrup, mixed with carbonated water. The chemist John Styth Pemberton, who made the syrup in a large kettle in his basement, hoped he finally had invented something to make a lot of money with. Soft drinks just became popular that time, they were developed by chemists, who continually tried to invent new products. Besides medicines and other chemical products, they also experimented with soft drinks, which were sold at bars. In summertime, it becomes very hot in the south of the USA. The soft drink-salesman who owned a "soda fountain" in a pharmacy, made a good living. "Doc" Pemberton never had an idea of the success of the syrup he made. He died on August 16 1888 a. age of 57. When the syrup made by Pemberton appeared to be liked by the customers of the local soda-fountains, he decided to produce and sell it. His partner and book-keeper Frank Robinson invented the name and the way to write it down. This name and way of writing is most likely one of the secrets for the success of this soft drink. Robinson took the two ingredients coca and kola, because he liked the alliteration, and changed the K of Kola into a C. It was more beautiful that way, he thought. Then he connected the two words with a little dash. In his own graceful handwriting he wrote down the new name. How could he ever have expected that this way he wrote down the best known trademark in the world. Since then, the way of writing never changed. The logo itself did change; at first it had the shape of a rhomb and later became rectangular, oval, circular and square. From the beginning, the color red dominated the logo, supported by the colors green and yellow. The famous waving ribbon was added in 1970 to underline Coca-Cola's image as an always young, dynamic, popular and international drink after he sold his share of Coca-Cola.