Bud

            Article I, May 13, 2003, Anheuser-Busch Inc, continues to show its ability to reach out to markets far and wide. In doing so, Anheuser-Busch Inc. has effectively expanded its Distribution power and growth as a company. Advertising has begun in the Dominican Republic with radio, television and print ads to promote the product. Anheuser-Busch products pretty much sell themselves with there incredible reputation, a portfolio that includes more than 30 brands including Budweiser, the world's best-selling beer, and has distribution in more than 80 countries. They have made Budweiser available in six and 24-pack 12-ounce bottles which are sold in local bars, clubs, restaurants, retail grocers and convenience stores in the area. Bacardi Dominicana will distribute the products, which is located in Santo Domingo. .
             This article tells me that one of the reasons Anheuser-Busch Inc. is one of the biggest companies in the world is not only because of its great product, but its eagerness to reach out to as many countries and markets across the globe. By expanding its distribution to a demanding market it only benefits the company by creating a potential financial asset that will increase both sales and profits.
             Article II, August 26, 2003, Anheuser-Busch Inc. has reached a licensing agreement that will enable Heneiken, to brew, market and distribute Anheuser- Busch's trademarks, "Budweiser" and "Bud" in Italy. A partnership with Birra Peroni Industriale S.p.A. had recently ended. Birra Peroni Industriale had locally brewed, packaged and distributed the Budweiser brand in Italy since 1995. Both companies are excited about this new partnership. Massimo von Wunster, managing director of Heineken Italia S.p.A was quoted as saying "We are delighted with the agreement with Anheuser-Busch allowing us to add Budweiser to our product portfolio, as Italian consumers have shown their appreciation for this beer since its arrival in our country.