Actually before the P&G Ltd entered into Asian market, accurately China market, they already realized that China's villages is the biggest market in the world.
How to do.
P&G company's strategy is: firstly, get the farmers all together efficiently, as long as people all getting together, the strategy could be followed on, to let them accept the product, from recognition to familiarity till accept the brand. Of course, owning to the weak consume ability in the early period, P&G did not expect to sell the products in a big amount, but aiming to develop the potential market.
P&G planned to do a project, they called it "P&G Road Show". The team of the project required strictly by the P&G, They need members have the ability to do :Firstly, giving the consumer a kind of friendly feeling, a sort of realistic feeling, a type of correlative feeling ,no distance feeling, clearing up all the negative effects from the high advertisements since long time ago, and removing the distance which they have never concerned, recognized. Every member of the team should understand exactly what the strategy is and what they need to do, they know clearly that china's farmer are very realistic, they deal with concrete matter relating to work, they dislike sweet candy', they believe in 'what is seen by the eye rather than what is heard by the ear ",they hope you could communicate with them face to face.
As a result, based on this principle, letting them to see P&G's product ,to try the function of it, to feel the product, and to accept the product. This project's implement, not only an item, but a series of development of China market, for the strategy as a whole, it is the path to the successful way.
Getting people together: through by using float, TV, sounder, gong, tent, colour flag ,lottery, etc ,to attract crowd ,to strengthen the public effect of the activity, and creating the marketing effectiveness.