Since 1992, a globalization process has come about. The growth of the Internet and the evolution of technology have transformed the way of conducting business. The use of Internet technology to market and deliver a company's products and services over the Web has become known as the concept of electronic commerce. With the aid of a computer, browser, and Internet connection, millions of worldwide consumers can go shopping at any time and any place to purchase such things as airline tickets, books or furniture. As such, the Internet with a potentially global market, presents innumerable business opportunities. The small business is able to select those aspects of the Internet, which prove to be the most advantageous of using the Internet as an e-business, as a form of marketing or for communication purposes and in turn use it as a form of empowerment. .
When user connects onto the Internet, it is not obviously as commercial intention. The Internet is an international network of computer but also a human network. Human has to communicate and to interact with one another; across cultural, religious, ethic and geographic barriers. In 2001, nearly 410 million people communicate by different modes. This communication is a key for minority cultures. .
We can set up the following problem: what is the influence of the Internet in empowering small business and minority cultures.
The next part of this report will begin by describing the way we established the assessment. After some definitions of the problem, we will argue the positive influence in the two points, and we will finish with the negative aspect.
In this part, we will expose the benefits of the Internet in small business and in minority culture.
3. The Internet is a positive influence in empowering .
3.1 Small business.
Firstly, the Internet may be used to empower the small business from a financial perspective. Any small business can use the Internet to market and/or conduct their business.