When reading from a text or observing the world around us, words and images can convey different meanings to different people. The perception of what a specific object or word means is dependent upon both the context and the individual interpretation of this word or object. This interpretation is very subjective and can indicate different meanings to different people. As a result, mixed messages can be sent and received depending on who is interpreting the word or object.
Barthes" Semiotic Theory is important in the overall communication process. It is important to analyze and discuss the various interpretations that can and will originate from the same symbol, whether it is a word or action. This theory helps to explain how words themselves are not the only conveyors of meaning. Signs convey meanings as well and often convey a message that words themselves would not convey. This theory shows the importance of regarding everything as a form of communication. Semiotics is a way to gain a new understanding of people in their attempts at communication. It is also a way to help understand the baggage that signs carry. .
Theory Summary.
Semiotics is the study of signification. Roland Barthes" Semiotics Theory is based on the belief that every sign (word or object) comes from a signifier and a signified. According to his theory, there are no empty signs, that every sign has a meaning. Since individuals interpret these signs, each interpretation is influenced by an individual's experiences and background.
The structure of signs is the key element to his Semiotic Theory. In order to better understand this concept, Barthes uses the following equation as an explanation of the basic components of the theory.
Signified + Signifier = Sign.
To Barthes, the signified is the concept and the signifier is the image. The sign is the combination of its signifier and signified. To Barthes, a sign does not stand on its own.