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Factors Affecting Subsidiary Roles in Automotive MNC

 

Thus, decentralisation is needed to be receptive to local customs, governments and regulatory agencies in order to ensure the ongoing legitimacy and economic success of the MNE within the countries in which it operates (Ghoshal & Nohria, 1993) and to protect against exchange rate shifts and strikes (Barlett & Ghoshal, 1995). It is this dichotomy that results in different subsidiaries playing different roles within the organisation (Rickard, 1997). .
             Ghoshal and Nohria (1993), using these 2 forces - the attraction to integrate globally and the attraction to respond to local needs - developed the following typology:.
             It is therefore the Transnational Environment that we shall concern ourselves with as this is where the automotive industry lies - where both forces are at their strongest. This has implications of the roles that subsidiaries will have. If the automobile industry were situated in the "Global" environment then the client could centralise all operations and give subsidiaries little autonomy. If the automobile industry were situated in the "Multinational" environment, then the client could decentralise all operations, giving maximum autonomy to it subsidiaries. However, as the automobile industry is situated in the "Transnational" environment, it is not this simple. The organisation has to be both centralised and decentralised, both global and local.
             The Transnational firm, as outlined by Barlett and Ghoshal (1995) is the firm that would have to exist within the Transnational environment. The transnational firm is characterised by its ability to be both globally efficient as well as locally responsive. It does this by making active choices on which assets and resources to centralise and which to decentralise.The result is a complex configuration of assets and capabilities that are distributed yet specialised. The organisation integrates the dispersed resources through interdependencies, e.


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