A sign system is representation through communication which in turn leads to a shared meaning or understanding. We hold mental representations that classify and organize the world, people, objects and events into meaningful categories so that we can meaningfully comprehend what a sign is saying to us.
Before making the left turn on the 2100 block of York Road in Timonium, you are bombarded with advertisements on billboards, posters, and signs which enter your mind and trigger your brain into thinking you need that "Big Mac" that's pictured to look like the perfect appetite pleaser. In 1954, a fifty-two-year-old milk-shake machine salesman saw a hamburger stand in San Bernardino, California, and envisioned an enormous new industry: fast food. In what many call the golden years, Raymond Kroc, the founder and builder of McDonald's Corporation, proved himself an industrial genius. McDonald's is the world leader in the fast food industry. McDonald's offers a wide array of services: Breakfast foods such as Egg McMuffins, orange juice, hash browns, and coffee. They also serve lunch and dinner as well. Popular foods are the Big Mac, McDonald's French Fries, Kid's Meals, and milk shakes. At McDonald's you can either eat in the restaurant, or you can be served through the drive-thru.
There are many different forces that affect a person in McDonald's general advertising environments. One of the forces that affect them in the general environment is economic forces. A billboard plastered on the side of a building on Timonium Road is the perfect economic venture to ensure that customers know where your business is located and the product your business is supplying. McDonald's has perfected the task of getting customers through advertisements. Advertising has developed and supported great industries, increased entire economies, and changed a sufficient number of human habits. Another force in the advertising environment is location.