The aim of this unit is to evaluate the strategic process and its implementation in organisations, so for this unit we will be giving a presentation on Cadbury Schweppes.
Cadbury Schweppes is the worlds third largest drinks company and the fourth largest confectionary company, with familiar brands such as Cadbury, Schweppes, Dr Pepper, Trebor and Bassett. It is therefore easy to see why they are a major influence of the market with such well-established and well-profiled brand names.
1. A mission statement is a philosophy of the organisation that provides a broad indication of direct and gives the core reasons for the business being in existence. An organisation should have or provide a mission statement as a public declaration to all stakeholders, showing that they have aims and a long-range vision for the company. .
Unfortunately we were not able to uncover an actual mission statement for Cadbury Schweppes but we were able to find a "code of conduct- document. John Suderland, the chief executive, describes this code of conduct as an "important- document that has been approved by the board of governors on its content. He further elaborates that the code of conduct sets out general provisions that should apply everywhere they do business. Although this code of conduct is mainly written up for the employees to follow it can provide a rough indication of what their mission statement COULD look like.
The actual mission statement of Cadburys Schweppes could say,.
"Cadbury Schweppes plc, exists to create value for our shareholders on a long term basis by building a business that enhances Cadbury Schweppes trademarks. We do this by developing superior food and beverages and by providing them on a global scale."".
2. The objectives of the company are made very clear throughout any documents. .
They are dedicated to the manufacturing, marketing and distribution of its products throughout the world.