In his essay, "Cool Like Me," Donnell Alexander uses several different literary devices to prove his claim that African Americans embody all that "cool" entails, inherently. With many instances of descriptive language, narrative techniques, and structural devices, he compares the coolness of himself to the coolness of other blacks and also other cultures - mainly white America - in order to get the reader to redefine "cool" in order to apply it as a black attribute.
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Donnell starts the essay with an immediate fishhook, "I"m cool like this:" (367) in order to firstly grab the reader's attention and secondly to make the initial point about just how cool he is. He then goes on with more structural devices early on in the writing using repetition. After the first sentence he starts all sentences with, "I" and then the next few sentences start with, "cooler" or "cool" (367). The effect of using "I" and "cool" so many times and right next to each other gives the reader a sense of the reader's tone, mainly an air of deserved superiority that may initially seem pompous of the author but provokes the reader into continuing the story in order to ascertain if these claims can be proven true. These statements also play a big part when he is fished, saying "Know this while understanding that in essence, I"m a humble guy." Because he put this sentence after all of these self-proclaiming "cool" comments, he is giving the reader something to think about with the irony. Does he really mean he's that much cooler? Or is he just saying this to reiterate the magnitude of his cool? Other repetition in this essay includes the time and time again use of, "making a dollar out of fifteen cents." (368) The repetition of this quote is important because it gives the reader a physical image of the " inclination to make something out of nothing- (368) in order to show that cool is not just the blind acceptance of the popular culture, but instead something the black community has learned to do thorough history.