"Outline the importance of the various forms of non-verbal communication in business".
To convey meaning not only by words, Verbally, but also in other ways, Non - verbally is a very important part of communication in the business world.
It's not only what you say - but what you DO. This communicates information about who you are. It is the little things that are left unsaid, and it's the saying: "Its not what you say, it's the way you say it." .
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The smile on your face and the firmness of your handshake when you meet someone in a business environment means more than words alone.
Once someone forms an impression, the tendency is to look for evidence confirming the original opinion and to ignore contradictory messages. If a positive impression is created - people will focus on this. If a negative impression is created, you will have to work hard to prove them wrong. EVERYTHING you do will create an impression - whether it is good or bad.
In business you must be confident and sure of yourself.
If you are uneasy, your body language will give everything away. Your facial expressions, your hand gestures and posture, your eye contact, "the look in your eyes" even the way you comb your hair all create an impression.
"Silence can be very eloquent and tell an observer as much as articulate answers." (http://www.globenet.org/horizon-local ).
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The face is probably the most informative area of our body - we can exchange meaning by a multitude of expressions; blushing, puzzled, angry, tired. Etc. By keeping facial expressions relaxed and friendly we can enhance the message that our words convey thus making a positive impression. Your posture and body positions can also provide clues; for example fidgeting can mean nervousness and boredom, hands on hips can mean arrogance or confrontation. People with open body positions (legs stretched out, knees apart, arms uncrossed) are perceived more positively and are more persuasive than those with closed body positions.