The idea of establishing the recording company was adopted by Berry, who decided to create team efforts and give each member a specialized task to complete. He believed in the power of talents and working as a team to achieve the common objective of the firm. Thus, it is not one person who is responsible for developing the company, but rather Berry's funds and support, together with experts in the industry, managed to enhance success and performance in the company (Vulliamy & Lee, 2016). He accepted new ideas from team members on how to expand the firm and enhance its success, and together they managed to create a strong legacy for the recording company. They nurtured young singers, turning them to hit-makers who could perform well in the market and promote the products of Motown. And through such actions, the recording company was recognized across America for its efforts to fight racial and social differences and promote American-African music. The staff for the firm included producers, arrangers, and songwriters. .
According to Berry, for young Africans to be successful in recording their music, they should be ready to turn their negative aspects into positive things. Facing obstacles in life does not encourage one to give up nurturing his or her talent, but rather it should motivate one to remain strong and conquer the obstacles. They should focus on promoting their talent by applying their experiences in the business. More importantly, they should focus on being determined to achieve their desires and work hard towards their goals. It is also necessary for the individuals to develop the spirit of team work, and always support the works of each other in the firm. According to Inglis (2007), one of the features of Motown music is inclusion of the elements of pop. The other feature is the established tambourines aided in emphasizing the songs' back beats. Another feature is the use of bass instruments and electric guitars that could promote the sound effects of the songs.