.
Trader Joe's is highly committed to provide a selective variety of selective products that are not offered for sale by any other retail store. The company does not carry any commodities such as soft drinks. The quality of the company's product level contributes to its 70 percent of the product offering. .
The human resource personnel at the company scour the industry for various things that include the genetically manipulated food components, artificial colours and preservatives. The human resource involves itself in taste-testing the products before being private labelled. In this case, if the taste is considered unanimous, the HR provides a recommendation of the product and its consequent buying and labelling. This makes the outcome assured quality that other stores that do not have. .
Capabilities.
Trader Joe's considers various programs and initiatives that propel it to its growth. Trader's Joe plans to expand its network through creating other networks in the United States and other foreign nations across the world. Fundamentally, such increase offers the company with an opportunity to move close to its customers, thereby raising its footfalls. .
The ability to consistently reach out to many customers through creation of new stores and networks is the Trader Joe's greatest capability that has seen the company develop and succeed in various arenas. The rising demand for organic foods has substantial impacts on the company, and constitute to one its greatest capabilities. Ideally, the company is ranked at the position 12 among the North American companies and is put at a position to emerge as the leading company in the food industry. The encouragement of the distribution of the sample tests to raise awareness regarding its products is another major capability of the company. With these put in place, Trader Joe's is likely to increase its profits as the growing demand for organic foods acts as a defensible factors that offers it a competitive advantage.