While Innocent mainly aims at children, they offer a variety of adult and kids smoothies, thickies, pure fruit squeezes and yogurt drinks (and now vegetable pots). Their products have six different combinations of fruits in their bottles that have less than 90 calories. They are mangoes and passion fruits, kiwis, coconut, pomegranate, blueberries and blackberries, strawberries and bananas. The company hand pick their fruits from farms the founder has tested and approved. With this process, Innocent's quality of the drink is a rich smoothie and it gives the customer full confidence that the product is 100% natural. This includes the packaging process because Innocent ensures that its production method has the littlest impact on the environment by packaging and creating bottles using recyclable plastics. .
The kid's smoothies comes in a small lunch box size carton as well as a large pouring carton. As it is important for Innocent to target a younger audience, they had children help chose the recipes. This helped each drink contain at least one portion of fruit, making it attractive to parents who want to make sure their children are eating healthy. The original Innocent Smoothies continues to be their best seller because it the smoothie that started it all. It is made up cow's milk blended with fruit in such a way that the mixture makes the consumer satisfied. Innocent introduced their Pure Fruit Squeezies when they found out that a lot of parents started to become more aware of what fruits could benefit their children. So they quickly developed a drink that contained pure crushed fruit meaning there are no preservatives or any artificial colorings or sugar added. The Veg pots has been Innocent's most recent success due to the fact that they contain three portions of vegetables with whole grain. .
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The Innocent drinks are available in almost every supermarket in the U.K, as well as some of the European markets in France, Germany, Italy, Spain, etc.