This is possible at different levels of the company are: strategic, tactical and operational level.
The Orientation of Production.
In this situation, the company focuses on the efficiency of production, distribution and costs, in order to attract customers to their product / service. This marketing orientation works well in cases where the claim is well above the offer, and a relatively low price, or encourages the customer to buy. Such as agricultural companies, which tend to move in this direction? .
The orientation of the sale Here the dominant concept is that the customer will not buy as long as it is not persuaded by positive sales method. The attention is put on sales techniques, rather than on the client's needs. Such as insurance and banking. .
The Product Orientation.
In this case, the company holds or fails based on the quality of the product / service. Here, the thought of this approach is that the customer buys the product / service rather than the satisfaction of his needs. The customer said that the company is better placed to know what to sell to meet its needs.
Benefits (Advantages) of Marketing Orientation.
Customer Loyalty.
The customer loyalty is not a matter of chance but the real result of a comprehensive strategy for the management of the company to put pool the forces available to more loyalty, more satisfaction, more ease in work, more profit, and finally, the creation of more value for the customer and the company.
Customer Satisfaction.
Customer satisfaction measures the customer's expectation regarding on goods and services which are supplied by an organization have been meet.
Customer Satisfaction includes factors such as product quality, service provider quality, the price and the location's atmosphere where is purchased the product or service. The companies utilize the customer satisfaction surveys to gauge customer satisfaction.
Customer Retention.
An evaluation of the goods or services quality gave by a company that measures how the customers are loyal.