For example, the "Sorry, Coke and Pepsi" commercial by SoadStream features the actress, Scarlett Johansson, falls into the men's women category (2014). The commercial first starts off with her in a white lab coat "saving the world" because she is using a SodaStream. SodaStreams lessens the use of soda bottles, which is good for the earth. Then she turns around and says "if only I can make this message go viral", she then rips off the lab coat, which reveals her in a fitted, short black dress, while she drinks the soda sexually. This commercial would appeal more to a male audience. Scarlett Johansson is being used to grab the attention of men with her body. As Craig's analysis of a men's women commercial pointed out, she is used as an object of desire. This commercial is gendered and targets a male audience with the use of a woman. .
Craig's depiction of men's men commercials also showed up on super bowl Sunday. This commercial, "Dads Sixth Sense" was by Hyundai (2014). It showed many fathers saving their son from different surprise incidents. Some incidents consisted of the son tripping and falling, or losing control of his bike and crashing into a car. It then showed a father and son in a car with his son in the driver's seat learning to drive. The son took his eyes off the road for a quick second and almost hit another car, luckily the car had auto emergency breaking in which the father had control of. The narrator then said "remember when only Dad could save the day". This is an example of a men's men commercial because it "acts to reinforce male fantasies in an environment of clear masculinity and male domination." (Craig, 1990). This commercial is gendered and targets a male audience by making the male roles very dominant. Although most of the Super Bowl Sunday ads are aimed at the male population, there was one commercial that fell into the women's men category.