What are the strategic weaknesses that Gatorade must address in re-formulating its corporate marketing strategy?.
Overall, it is my opinion that Gatorade has done an exceptional job in promoting its product to consumers. However, there are some strategic weaknesses that Gatorade must address in order to continue to be successful in the future. One area that Quaker Oats needs to really concentrate on is expanding its sells internationally. Gatorade has been successful domestically but has been severely challenged in the international markets. One reason why this challenge exists is that Quaker Oats does not have the experience and distribution channels that are necessary to compete in the international markets. One way to combat this challenge would be to form a joint venture with another company to open up the distribution channels.
If Gatorade is looking to expand its market, other opportunities exist besides expanding internationally. Gatorade needs to make its product a household name meaning marketing their product outside of sports. Another area of weakness that I have observed is Gatorade's weak product differentiation. Quaker Oats needs to differentiate how Gatorade is superior to Powerade and All Sport. Gatorade has extensive research behind their product and they must capitalize on their research to expand their market.
2. How would you assess the present marketing capability of Gatorade? Explain. .
As mentioned above, Gatorade has done an exceptional job in marketing the product. In reading this case, it was hard to find areas that Gatorade need to improve on from a marketing perspective. They are reaching out and segmenting their markets appropriately i.e. sports teams, sponsoring sports medicine events, marathons, and dietary conventions. In addition, the company has formed a speaker's bureau, and distributes a bimonthly research review called Sports Science Exchange, which is distributed to coaches, educators, dieticians, and scientist.
Now that we are in the twenty- first century that is not the case anymore. ... Along with a Gatorade commercial having a male running and stopping for a drink of Gatorade. ... Studies have been done showing that even if the women in the family have a full-time job as well as the men the women still get home in the early afternoon. ...
As the project emphasis is on nutrition, I will take the reader through some nutritional problems that the athlete faces based on a case study. ... Energy system 1 2 3 Duration 0 - 15 secs 15secs - 2 mins Over 2 mins Technical Term ATP-PC system LA (lactic acid) Aerobic system Description Strength, power Speed Short-term muscular endurance Long term muscular endurance and aerobic activity Soccer Activities Short Sprint for ball Continuous Attack Prolonged "open play-; recovery between plays Table 2: The main energy systems and their practical meaning in soccer FITT Component M...
Economics is the study of how best to allocate scarce resources throughout an entire market. ... Economics is the study of how best to allocate scarce resources among competing uses (The Micro Economy Today Bradley R. ... The study of the manner in which choices are made is one of the central themes of economics (Basic Economics Richard S. ... The fact that athletic events present very pure forms of play strengthens the case for economic research into sports rather than rendering such work less interesting. ...