Because of its great accessibility, social media has become a useful and popular tool in marketing. Many brands and companies use social media sites like Facebook to garner attention for their products and services. Patrick Cooper agrees in his article Social Media, "Since social media is accessible through a broad range of applications, it has become a heavily used tool in marketing. Companies can manufacture advertisements that social media users can easily share at no cost to the company, making it an inexpensive alternative to traditional marketing." Because of this, establishments are seeking out individuals who understand how to operate social media platforms in a way that attracts positive attention and promotes the brand of the business, increasing clientele. Teaching students how to appropriately implement social media sites for these purposes would pay dividends in the students' future careers, increasing employability and building skill sets that will continue to be useful in today's society that values such online interactions. Some might say that social media is a dying field and that such instruction would ultimately be useless. Those who agree with this belief would argue that social media sites like Facebook and Twitter are becoming outdated to a new generation whose interests lie elsewhere; proposing the idea that young adults are turning away from the megaphone that is social media and instead choosing to use a more private means of communication where companies cannot invade with advertisements. While it is true that many social media fads come and go, social media itself has remained a permanent fixture since its invention. Humans crave interaction, and social media provides a level of interaction that is unattainable anywhere else. Because of this craving, social media will never fall to a status of nonuse. Yes, newer generations are using more private communication outlets; however, they are still using the public social media sites in growing numbers.