When Kilbourne says that advertising "sells much more than products," she is saying.
that other than the obvious attempt to sell merchandise and services to the public,.
advertising has the ability to set the way people view society. Advertising has the .
ability to "shape" how we see what society "ought to be," from the clothes and .
lifestyles, to the way young females perceive the way they need to look in order to be .
attractive. If one looks at all the advertising forms in a certain time period, whether it.
be television, radio, or billboard, there is a noticeable pattern of comparison between .
all advertisements. In today's society, most advertising is geared towards women and .
their bodies. Everywhere you look, beautiful women in scarce clothing represent the.
majority of all advertisements. This pressures young females into making their bodies .
resemble these advertisements, doing any necessary means to achieve what they .
believe is the "ideal beauty." It is this way that advertisement can influence our .
lifestyle and values. What we see in advertisement we assume is "the norm." They .
create perfect images and lifestyles that can usually not be achieved, but is what we .
think needs to be achieved. It sets the trend of what we wear, what music we listen to,.
what cars we drive, and in some instances how we treat and view others, especially .
women in today's society. .
2. Women's bodies are objectified in many ways in ads and commercials. .
Advertisements portray women as perfect with no imperfections to speak of. They .
have extreme body figures and sizes, are tall and thin, and are the ideal image of a .
perfect looking woman. These women's photographs are digitally touched-up, with.
minor blemishes and imperfections disappearing through the magic of computer .
technology. The negative side to this is that general teenage female does not realize .
this minor detail. They believe that this look is natural and in essence, they are not.