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An Ethical Dilemma at Coca-Cola

 

            
             Coca Cola is an American multinational beverage corporation started in 1892 in Atlanta, Georgia. The company is best known for their product, Coca-Cola. However their product wasn't started out as a soft drink. The original invention was in 1866 by a pharmacist named John Stith Pemberton in Columbus Georgia. His main intentions were to make a medicine, so one day he mixed up a caramel-colored liquid and then brought it down to the pharmacy where they mixed it with carbonated water and sampled it to customers. It was a hit at the pharmacy so they decided to put in on sale for five cents a glass. He sold around 9 glasses a day until 1888-1891, where in that time Asa Griggs Candler acquired rights to the business for a total of about $2,300. Candler would become Coca-Cola's president and would transform an invention into a business. He was a very smart man and was very good at promoting and advertising his product. He started by giving away coupons for complimentary first tastes of Coca-Cola, and outfitted distributing pharmacists with clocks, urns, calendars and apothecary scales displaying the Coca-Cola brand. His promotion tactics had worked. By 1895, Candler had built syrup plants in Chicago, Dallas, and Los Angeles. .
             In 1916, they began manufacturing the famous Contour Bottle. This bottle design is still the design they use today because of its attractive appearance, and original design. As the company kept growing over the century, they had built bottling plants in Canada, Panama, Cuba, Puerto Rico, France, and other countries and US territories. In twenty years, from 1900-1920, the company went from 2 bottlers to 1,000. The company was bought by Ernest Woodruff in 1923 and then for years later, his son, Robert Woodruff would become the company's president. He would play a big role on the company's growth and would spend more than 60 years as company leader introducing the beverage to the world.


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