The issue of abortion has been one of the most sensitive and controversial issues in the society for over the past two hundred years. There are thousands of arguments for and against this topic and both sides of the argument are firm on their beliefs and argue extensively. Abortion is a topic of immense complexity and so, to convince opposing sides in a clear and concise manner may be very challenging. Pro-life Across America started in 1989. It is an organization concerned with offering services to pregnant women in need and post-abortion assistance to those in need. They are dedicated to saving babies' lives and changing hearts. They are a non-profit, non-political and totally educational organization. They reach out to the public through their billboards and websites. The organization's use of billboards and a website work harmoniously as genres create an effective statement as the billboards invite people to their website and the website provides a great deal of information for different audiences.
The social situation has to do with the increasing number of abortions that take place all around the world. Since 1973, there has over 54 million abortions in the United States alone and over a billion worldwide. According to the World Health Organization, about 3000 abortions occur in the United States per day and 125,000 abortions in the world per day. These figures are incredibly large and are still increasing. Also, the issue of women's rights to their own bodies and health, women's rights being in conflict with their own children's rights is another social situation. It is used by a vast number of people to justify abortion; according to Kelsey Hazzard, "my body, my choice". A rhetoric situation can be seen from the amount of search result you get on abortion. There is over 18 million results and which means that there are thousands of arguments for and against the topic.