To be successive necessarily any company, being operated in the post-industrial society, has to introduce common and simplified cultural forms that would improve communication with consumers. Hence, this period is characterized by the access of a large number of people to the consumption of goods and services. There McDonaldization was born. McDonald's has set the standard of consumer's ethics and culture, and has also exported it to other parts of the world. It is expressed in a fast and quality service, respect for customers and national characteristics of each country, in providing products of constant and consistent quality, and so on. .
Discussion.
Thanks to McDonald's universal standards its occurrence on the markets around the world helped shaping the phenomenon of global cities. Other network companies that provide various services picked up the predictability, which McDonald's originally spread. This predictability is a guarantee that one being anywhere will always receive almost identical in content and quality goods and services. Now, people's desire to travel, to move or work in a country where these familiar network companies are is increasing as they are confident that they can adapt to a foreign environment.
Many people do not mind the concept of McDonaldization. However, the first impression of people who hear about it, as a rule, is false, as this concept does not mean the same company, but the whole world of its own - a network of shops, restaurants, fast food, various carbonated beverages such as Coca-Cola, large corporations, for example, Apple, Nike and others. McDonaldization is the process by which the principles of the fast food restaurant are becoming more dominant sectors of American society and the rest of the world. Its distinctive features are the efficiency, predictability, calculability and growing control over the people by means of non-human technology (Ritzer, 2014).
"McDonaldization" is a term that was used by George Ritzer. ... McDonaldization has its pros and cons. I think industry relies on mcdonaldization so much that modern day life depends on this process. ... Most college research depends on accessibility to the internet, so in such a case mcdonaldization is a blessing. ... No matter what views anybody has on this subject at hand, escaping mcdonaldization is impossible. ...
I will discuss how some of the dimensions of McDonaldization are present in my life. ... Ritzer states McDonaldized systems function efficiently by following the steps in a predesigned process (Ritzer 13). ... These dimensions' have a positive effect. ...
Many believe, an effect of this type of globalization is the promotion and spread of capitalism and American cultural ideals. ... This specific spread of American movies, music, clothes and food is referred to as "Mcdonaldization". The belief among many Europeans is that cultural globalization in essence is "Mcdonaldization". According to the article "Pokemania vs. dreaded global trade" (Arizona republic Nov, 28, 1999) It is believed Mcdonaldization "leads inexorably to the triumph of American culture" The French feel so strongly about resisting "Mcdonaldazation" that they have "repeatedly ...
Shichor discusses how the "three strikes" law and the Mcdonaldization concept are similar in the components of inefficiency, incalculability, unpredictability, and lack of control. ... I believe that a person's childhood learning experiences has a total effect on their future....
'Glocalization' is a controversial process and seemingly would be opposed to by the Radicals/Marxists as in George Ritzer's thesis of "The McDonaldization of Society" he describes 'McDonaldization' as "the process by which the principles of the fast-food restaurant are coming to dominate more and more sectors of American society as well as the rest of the world." ... The fact that McDonalds operates in developing countries such as Guatemala would also be an adverse effect in the view of the radical/Marxist as high unemployment levels are already typical in these type ...
Because of this, television is said to have a "Globalizing" effect, in which the whole world is linked through television. ... "It is the McDonaldization of education, and not scholarly inquiry, which is fostered by the popular culture's current obsession with techno-fixes that combine drug and computer-mediated learning for profit." ... From televisions having an effect on what we wear, and teachers having an effect on how we think, we can see the effects that popular culture has on our schools. ...
Does McDonald's offer a model which other businesses should follow? At first, most people must have laughed at the idea of a chain of restaurants selling identical products all over the country, but little did they know that the genius idea that they had mocked would go on to revolutionise the busi...
George Ritzer was an American sociologist that studied the patterns of consumption and was also the author of The Mcdonaldization of Society. Ritzer describes the term Mcdonaldization as "the process by which principles of the fast-food restaurant are coming to dominate more and more sectors of American society as well as the rest of the world.... The overall results showed "a strong positive effect of exposure to fast-food restaurant advertising on the probability that children and adolescents are overweight.... A large majority of George Ritzer's ideas from The Mcdonaldization...
Some people claim that globalization or the "Coca-colonization" and "McDonaldization" of the globe will at length destroy traditional cultures. ... The effect is a noticeable amount of homogenization. ...