Wardrobe makeovers, size fluctuation, shopping sprees. whatever the reason, many of us have too many clothes on our hands and yet still complain ''we have nothing to wear!" . According to a new report from the Council for Textile Recycling (CTR), the average American throws away 70 pounds of clothing every year, which equals roughly 191 T-shirts per person. Collectively, that's approximately 3.8 billion pounds of waste. .
With all the freshman and graduates students in our Universities, chances are that tones of clothes go to waste every semester! Not only to mention all the International students or workers coming and living Shanghai every month. This model will focus on building a business made out of used clothes, and turning them into new ones that we plan to sell overseas: from Shanghai to Madagascar!.
CUSTOMER SEGMENTS: WHY MADAGASCAR?.
Do you know that over 70% of the world's population use second-hand clothes? And it's obvious that in Shanghai, young people have more clothes that needed. But in other parts of the world it is not uncommon for someone to only own few pieces of clothing, which they wear until complete worn out: Madagascar is one out of many examples of them, but in addition to that, 90 percent of it's population live on less than two dollars per day. .
The country is the world's fourth biggest island after Greenland, New Guinea and Borneo, but because of its isolation, people have to import several goods estimated 52 percent of GDP from abroad. The main sources of Madagascar's imports include France, China, Iran, Mauritius and Hong Kong. No wonder that with the very unstable currency value of the country, prices go high quite fast. Being originated from there, I know also that the island is a heaven of opportunities in terms of entrepreneurship. Poverty is a major problem but middle and upper classes societies can also offer anything they want and love dressing up, they only inconvenience is that they have to travel by themselves to an other country for some shopping if they want something not to "popular".