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Media and the Objectification of Women

 

As the years progressed into the 1990's advertisement began portraying women as sex objects to sell various merchandise. It became the new marketing strategy. Women were used to sell cars, cigarettes, clothing, and music especially hip hop music. Women were being sexually objectified and their image is being tainted by these types of ads. Sexual objectification refers to the practice of regarding or treating another person merely as an instrument towards one's sexual pleasure and a sex object is a person who is regarded simply as an object of sexual gratification or who is sexually attractive (Wikipedia 2011). Wikipedia also explains that feminists also see that sexual objectification of women is not only portrayed in main stream media but is growing rapidly in pornography. Women are often depicted as weak, helpless and always having a man taking control of their actions in many of .
             In society today it is very difficult to find advertisement that is "good" simple and clear. According to Chyong Lin and Jen Yeh good advertisement in recent visual media are like magic mirrors in fairy tales (Lin & Yeh, Spri). It would be easy to explain to our children what it was that they saw in an ad or some type of mainstream media. How would you describe this type of ad to your child? This ad is for popular fashion designer, Dolce and Gabbana, so many of these types of ads are influencing young girls and it is depicting , the impact of against women. These types of ads are being accepted because society has allowed the motto "sex sells" dictate to them that this is the new direction advertisement is making in the 21st century.
             The role that women take in modern day advertisement seems to be for the gratification of men. In the article the impact of violence against women states that the depictions of women in stereotypical contest continues to exist in advertisements for several product categories leading to the inaccurate conclusions that females may appropriately be viewed as sexual objects for the pleasure of male consumption (Capella, Hill, Rapp, & Kees, Wint).


Essays Related to Media and the Objectification of Women

1. The Objectification of Women

Step by step we are getting closer to the idea of objectification of women, and as we get closer to that we see how society and culture have given rise to the sexual objectification of women. ... Objectification of women has become very common in our society and is the biggest trigger that produces such sick mentality and negatively influences women's life leaving a huge effect on their health and psychological well-being. Evidence for the sexual objectification of women can be found practically everywhere, from the media, to women's interpersonal experiences, and in specific environ...

  • Word Count: 1909
  • Approx Pages: 8
  • Grade Level: Undergraduate

2. Black Women In The Media

Mainstream media's affect on the credibility and imaging of the Black Woman "Bend over to the front, touch your toes, bounce that ass up and down and get low!... The media have been an effective instrument for conveying and proliferating cultural images (Jewell, 1992, p. 71). ... She fulfills the sex objectification requirement of White womanhood, although she is portrayed as a less nave, more worldly seductress. ... Just as some forms of media have purposely generated defaming images of African American women, some mediums have indirectly done the same. ... Historically, the sexuali...

  • Word Count: 870
  • Approx Pages: 3
  • Grade Level: Undergraduate

3. The Objectifcation of Women

Many women are guilty of enhancing photographs of themselves, their friends and their surroundings before posting them on social media sites, such as Snapchat, Instagram, or Facebook. ... The term that often describes this phenomenon of "downing" women is Objectification, a notation central to feminist theory. ... Now with young adult males consuming more media than ever before and the media being so sexually explicit; the continuous viewing of this is making men more sexually aggressive towards women. ... Objectification of women is obviously common in mainstream media, we see it in...

  • Word Count: 1226
  • Approx Pages: 5
  • Has Bibliography
  • Grade Level: Undergraduate

4. Women, Media and Eating Disorders

Social media websites obtain a contributing factor for the development of eating disorders in women in their teenage and adult years. ... The media portrays the idea that thin is beautiful, and beauty will bring a women success and happiness. ... The objectification of women in western mass media has an enduring categorized history. ... While is doesn't induce eating disordered behaviors in every women, studies uncover that various forms of media affect most women in their early teen years (Andrist 122). ... Mass media is the sweeping force behind the evolution of life threatening diso...

  • Word Count: 1490
  • Approx Pages: 6
  • Has Bibliography
  • Grade Level: Undergraduate

5. Commercial Sexism

Burger King and Carl's Junior that truly show just how much media shows that women are seen as nothing more than objects, and not as innovators, who are taking a more active role in their careers, leading large companies, own their own businesses, who are very active in their communities, motivate, and create positive change in the world. Yet, these giant corporations still bring women down to being seen as nothing more than objects to be objectified. ... Carl's Jr. another huge corporation chooses to show women wearing next to nothing, devouring a burger and purely selling this food...

  • Word Count: 792
  • Approx Pages: 3
  • Grade Level: High School

6. The Skinny and the Thin Ideal

The thin ideal is defined as "the concept of the idyllically slim female body," however, we are investigating this common mentality in terms of how media plays a role in affecting the mindsets of both men and women rather than just in a general sense. In a study completed by Aubrey (2006), there were findings that exposure to sexually objectifying television eventually led to increased trait sexual objectification for women and men and also an increase in body surveillance for men. Society normally views men as not being nearly as concerned with their appearances as women are, but t...

  • Word Count: 568
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7. Women In Music Videos

The influence of media on its" viewers is demonstrated through the cultivation theory created by George Gerbner. ... Hip-hop culture is frequently condemned for its use of women as sex objects, but with mainstream American ideas being embedded into the psyches of many, the objectification of women seems to be culturally accepted. ... These are the viewers who watch television programs such as BET (Black Entertainment Television) and MTV (Music Television) and are constantly introduced to the objectification of women. ... If women begin to accept their bodies being exposed to benefit others t...

  • Word Count: 1342
  • Approx Pages: 5
  • Grade Level: Undergraduate

8. Media Correlation with Body Dissatisfaction

In many instances, individuals often have their own ideal body image, but because of standards that humanity has set for the "perfect body" that are reinforced through the media, men and women are expected to meet other standards. ... The impact that the media has on men and women may lead to self-esteem issues. ... It is inevitable to come in contact with the media. ... In order for people to stop believing those crucial lies and body dissatisfaction to cease, the media should bring an end to the Photoshopping of men and women and should display images of the way people naturally ar...

  • Word Count: 4155
  • Approx Pages: 17
  • Has Bibliography
  • Grade Level: Undergraduate

9. Victims, Perpetrators and the Rape Culture

I believe that media influences women to think of themselves as inferior and men as aggressors. ... Objectification is another contributor to why our society's rape culture. Objectifiction of women id everywhere we look but is most commonly found in media. ... Objectification removes the identity of women, and explains why society treats rape so passively. ... By objectifying women, and normalizing violence through media,. ...

  • Word Count: 744
  • Approx Pages: 3
  • Grade Level: High School