The last century brought us the most influential invention, the internet. Every aspect of life has been drastically changed. The area most affected by this change was the business community. From conducting and communicating in a business to better services and quality, the effects of this invention can be clearly seen. It has come to the point where today there can't be success in the business world without internet. The internet has revolutionized the business community in many ways. .
With the invention of internet, a door to a new way of succeeding in the business world was opened. Before technology and internet, small businesses were more localized. Survival depended on knowing when and what were the local customers' needs. This all changed once internet was introduced. A business is no longer dependent on its local customer base for its survival; it now has a worldwide audience for its goods and services (Francis). E-commerce gives people a lot more opportunities, especially smaller businesses. Smaller businesses have the ability to reach international audience at a very low coast (Root II). The internet brought a lot of simplicity to the business world. Now common people, who don't seek to open their own business, could just sell the stuff that they don't have any use for, on web sites like amazon, eBay and craigslist. Not only did the internet change the way commerce could be conducted but also communication with in the business. .
Information exchange and communication for and within small business changed drastically once the internet became practical. Communicating became faster and smoother between business to customers and businesses to businesses. There became less misunderstanding which led to better production. This also contributed to better customer satisfaction since customers could get their questions answered quickly. Some of the main ways businesses communicate and exchange information today is through email and online videoing-chatting (Vitez).