This assignment is focused on Hotel Invest and Hotel Services, an explanation about the Accor Group undertake formal marketing auditing and marketing planning as activities within the marketing function at Head Office. There are also shown link between auditing, planning and corporate strategy. Let us explain how undertake formal marketing auditing and marketing planning in Accor group. The marketing technique evaluation is a papers or demonstration that thoroughly opinions exactly what your company is currently doing and suggests how to improve the technique. It is a way for companies to officially have someone evaluation what their marketing programs are and summarize changes. Marketing advisors give the knowledgeable outside in look many companies need (Katherine Arline, 2011).
The evaluation can be either common, examining every part of a company, or it can be more targeted towards particular subjects such as internet promotion or promotion via e-mail. At the end of the day, a promotion evaluation clearly describes what you're doing that performs, what you're doing that doesn't perform, and how to fix your marketing technique. Now, let's talk about Link between auditing, planning and corporate strategy, planning goal is to recognize and create aggressive advantage, is a sensible sequence and also includes a sequence of activities resulting in success stories techniques and developing marketing techniques and techniques to achieve goals with financial repercussions causing from applying the suggested techniques. Understand the strategic promotion, preparing within the company requires incorporation into overall strategic preparing procedure (Katherine 2011). The strategic preparing process is performed on several business levels and interdependent decision: higher organizational stage, business unit stage strategic and efficient stage. Marketing planning is the place to start of the preparing process, offering considerations for all other features of the company.